Digital Marketer
English Skill
Main Tools
We are seeking a highly motivated and skilled Digital Marketer to join our dynamic team at a leading intenational software development company SoloWay Technologies.
The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our software services across the global markets. This role requires a deep understanding of digital marketing strategies to drive traffic, engage audiences, and generate leads.
Responsibilities
- Plan and execute the overall digital marketing strategy.
- Support the organization's website (prepare and publish case studies, draft concepts for new pages, generate and implement new ideas).
- Maintain and grow the organization's profiles on digital platforms (Clutch, Dribbble, DesignRush, etc.) and social media (LinkedIn, Facebook).
- Develop marketing materials to support sales efforts (presentations, pitch decks, etc.).
- Analyze and modify customer journey flows.
- Measure and report the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
- Write and dispatch email marketing campaigns (optional).
- Research new online media opportunities, including mobile, social media, and the development of blogs and forums.
- Assist with web visuals.
- Communicate with stakeholders, affiliate networks, and affiliate partners.
- Identify trends and insights, and optimize spend and performance based on those insights.
- Brainstorm new and creative growth strategies; plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Collaborate with agencies and other vendor partners while evaluating emerging technologies.
Required Skills & Experience
- Minimum 1-2 years of experience in the digital marketing industry (preferably within the software domain).
- Understanding of the IT sector and B2B software services.
- Solid knowledge of key digital marketing principles and various performance metrics.
- Experience in analyzing and optimizing user funnels.
- Strong written communication skills for producing high-quality content.
- Strong analytical ability to evaluate the end-to-end customer experience across multiple channels and touchpoints.
Nice to have
- User Experience (UX) Design knowledge.
- Search Engine Optimization (SEO) skills.
- Social Media Content Creation expertise.
- Technical Writing experience.
- Experience launching and managing LinkedIn Ads and Facebook Ads.
Soft Skills
- Strong verbal communication skills for effectively articulating ideas to colleagues.
- High attention to detail and accuracy.
- Ability to work independently as well as flexibly.
- Capacity to prioritize tasks effectively and work across multiple projects simultaneously.
- Strong team player mentality.
- Creative mindset for contributing new and innovative ideas.
Tools & Technologies
What We Offer
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Active participation in events of various scales:Active participation in events of various scales:
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Mentoring and training on request:Grow your expertise with access to mentorship and learning opportunities.
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Get rewarded for your hard work:Enjoy competitive compensation and recognition for your contributions.
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Work-life balance:With flexible working conditions, you can work from the office or from home, according to your needs.
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Share and receive useful information:We regularly exchange experiences and practical insights, creating a collaborative environment where knowledge sharing helps everyone grow and succeed.
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We are socially responsible:We actively support community initiatives, from helping the Armed Forces of Ukraine to environmental projects like tree planting, making a positive impact beyond the workplace.
English Skill
Main Tools
Send your CV
My name is Alla, and I’m a recruiter at SoloWay Technologies. For me, recruiting is not just about filling vacancies, but about people, their journeys, and new opportunities. What motivates me the most is the moment when a candidate finds their team, and the company finds a strong player. This is what inspires me every day!
My name is Uliana, and I’m a recruiter at SoloWay Technologies.
In my work, I’m inspired by communicating with different people, discovering new fields for myself, and helping candidates find career opportunities that match their talents and ambitions. It’s always interesting challenges, exciting stories, and, of course, invaluable experience.
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